Best Practices | Business to Business
Content that turns browsers into buyers takes many forms. The best sites use not only text-based content, but photos, tables, charts, and graphs to enhance Web site appeal.
I particularly like what a compelling, well-placed cartoon can do for a site. For example, for my new Web site I commissioned a custom cartoon that shows precisely what my expertise is. The cartoon tells people with two panels what many words often fail to do.
I worked with Dan Rosandich for my cartoon. For the past quarter of a century, fulltime cartoonist & humorous illustrator Dan Rosandich has continually produced article illustrations and panel cartoons for magazines, newsletters, books, educational manuals, presentation specialists, websites, graphic design firms, T-shirts, fortune 500 company art directors and a wide variety of other projects.
