MARKETING AND SALES STRATEGIES

The Grokker elevator pitch

Posted by David Meerman Scott 12:58 PM on May 11, 2005

Grokker is a tool that provides "A New Way to Look at Search" through visualization that provides "broad exploration, unexpected discovery, deep understanding."

The Grokker site says: "Grokker adds power to any search and eliminates the disorganized results lists that make search frustrating."

But like many companies, the marketing team was told they needed an "elevator pitch" -- check out the hilarious result here.

David Meerman Scott

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