Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
The rest of the email seemed to be just fine. I had a small chuckle and moved on to my next email. Glitches happen. They’ve happened in marketing programs I’ve run. Everyone faces a situation like this sooner or later.
So I was a bit surprised to receive another email just 45 minutes later from Dave Haucke, Global Marketing Manager of ISYS Search Software apologizing for the error. Dave’s message reads:
Subject: My bad! re: ISYS 7 launch
My apologies for the SNAFU with the salutation from my last email. I'd blame it on Microsoft Access or our email marketing application, but you and I both know it was an operator error.
Hope you can make the ISYS 7 launch conference. More details to come.
Best, Dave Haucke ISYS Search Software
I paused, and thought that this was a very professional way to deal with an awkward and embarrassing situation. Many people would have ignored the issue. Or they would have sent a “sorry” message blaming it on technology.
This apology was done using a bit of humor and to top it off, it also contained another pitch to attend the online conference. Well done!