Many companies devote extensive resources on their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company Website. If it’s important enough to write a press release about, consider telling your clients and prospects too.
Try re-writing your press releases into an easy-to-read paragraph or two and posting it on your home page. Or take the PR content and turn it into a section of your email newsletter or blog for clients and prospects.
Not only will you keep your clients informed, you will generate search-engine friendly content and drive more qualified traffic to your site.