MARKETING AND SALES STRATEGIES

Leverage your PR efforts

Posted by David Meerman Scott 10:27 AM on March 05, 2005

Many companies devote extensive resources on their PR and
media relations programs. Often the outputs of these efforts are buried in a
difficult to find news section of the company Website. If it’s important enough
to write a press release about, consider telling your clients and prospects too.

Try re-writing your press releases into an easy-to-read
paragraph or two and posting it on your home page. Or take the PR content and
turn it into a section of your email newsletter or blog for clients and
prospects.

Not only will you keep your clients informed, you will
generate search-engine friendly content and drive more qualified traffic to
your site.

David Meerman Scott

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