Cashing in with Content at the SIIA show

I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers. In a panel on balancing online revenue channels, Ken Richieri, Vice President at the New York Times mentioned a cool way to cash in with content.

At the NYT site, photos taken by staff photographers that aren’t used for the print paper are turned into interactive slideshows with audio. I found this great example in a story from today called "Where the Boys Are Is Where the Girls Should Be" covering a recent Paris fashion show. I like this because photos that would normally end up “on the cutting room floor” because they aren’t used in print are turned into content that drives interest (and generates ad dollars) online.