I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers. In a panel on balancing online revenue channels, Ken Richieri, Vice President at the New York Times mentioned a cool way to cash in with content.
At the NYT site, photos taken by staff photographers that
aren’t used for the print paper are turned into interactive slideshows with
audio. I found this great example in a story from today called "Where the Boys Are Is Where the Girls Should Be" covering a recent