Asian tsunami: how non-profits cash in with donations to help the victims

Millions of people around the world want to help the victims of the Asian tsunami disaster. But for many, there are questions: Which humanitarian organization is in the best position to help? Where shall I donate my money?

To answer prospective donor’s questions, humanitarian organizations must supply appropriate content to Web site visitors. Humanitarian organizations must answer questions such as: How long have we been helping in this region? Where will the money go? What percentage of donations goes to overhead?

For example, CARE USA receives millions of dollars in online donations from people who want to help poor communities throughout the world. The CARE USA Web site provides a comprehensive window into the organization’s activities in dozens of countries, which allows potential donors to understand exactly where their money will go and how it will be spent.

Unlike for-profit commercial enterprises, humanitarian organizations don't sell a product or service. Rather, these organizations use content to educate and explain the role in helping improve the lives of people around the world. 

Here are some examples:

CARE USA - www.careusa.org

Doctors Without Borders/ Medecins Sans Frontieres - www.doctorswithoutborders.org

Save the Children - www.savethechildren.org

US Fund for UNICEF - www.unicefusa.org