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Asian tsunami: how non-profits cash in with donations to help the victims

Posted by David Meerman Scott 04:40 AM on January 03, 2005

Millions of people around the world want to help the victims
of the Asian tsunami disaster. But for many, there are questions: Which
humanitarian organization is in the best position to help? Where shall I donate
my money?

To answer prospective donor’s questions, humanitarian
organizations must supply appropriate content to Web site visitors.
Humanitarian organizations must answer questions such as: How long have we been
helping in this region? Where will the money go? What percentage of donations
goes to overhead?

For example, CARE USA receives millions of dollars in online donations from people who want to help
poor communities throughout the world. The CARE USA Web site provides a
comprehensive window into the organization’s activities in dozens of countries,
which allows potential donors to understand exactly where their money will go
and how it will be spent.

Care_usa_2Unlike for-profit commercial enterprises, humanitarian
organizations don't sell a product or service. Rather, these
organizations use content to educate and explain the role in helping improve the
lives of people around the world. 

Here are some examples:

CARE USA - www.careusa.org

Doctors Without Borders/ Medecins Sans Frontieres - www.doctorswithoutborders.org

Save the Children - www.savethechildren.org

US Fund for UNICEF - www.unicefusa.org

David Meerman Scott

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